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Who is the online red in the subdivision of coatings industry in 2016? Art coatings must be among the best, but when it comes to the well-known patterns, powder coatings should not be allowed to expand their capacity and increase their prices... Powder coatings enterprises have made frequent actions and developed rapidly this year. However, when enterprises decide to devote themselves to this field, they should stop to think: why is powder coating developing so fast? Can its endurance keep up? Is the market saturated?

Next "net red": why is powder coating developing so fast?

In fact, the reason why powder coating is popular can be seen in its definition: powder coating is a new type of solvent-free 100% solid powder coating, which is completely different from the general coating. It exists in the state of fine powder. Since no solvent is used, it is called powder coating. Powder coating has the characteristics of harmless, high efficiency, resource saving and environmental protection. At present, what is the hot topic related to the chemical coating industry in the society? Environmental pollution; what is the direction that enterprises want to transform and upgrade most? Green environmental protection. In this way, it is not surprising that the powder coatings, which are resource-saving and environmentally friendly, are favored.

1、 Development status of powder coatings: seeking change in stability

According to relevant statistics, in 2015, the total output of national coatings was 17.17 million tons, including 1.85 million tons of powder coatings and 2385 enterprises. It is mainly distributed in East China and Central South China, accounting for 78% of the total, while Northwest China is the least, accounting for only 1% of the total.

In 2015, the total output of powder coatings reached 1.85 million tons

It can be seen from the above figure that the manufacturing provinces are also the concentration places of powder coating enterprises. Guangdong, which has a developed home appliance market, has a series of well-known enterprises at home and abroad, followed by Zhejiang and Shandong. The development of Northwest China is relatively weak. Although China's powder coating manufacturing enterprises develop intensively, the domestic market is relatively scattered. Most of the domestic enterprises are small and medium-sized enterprises with limited production, and most of them occupy the low-end market with low price and low added value. According to the China Association of chemical industry, the total output of China's top 30 powder coating manufacturers in 2014 was 441500 tons, less than one third of the total output of powder coatings in the whole country. The high-end market of domestic powder coatings was mainly occupied by foreign-funded enterprises such as AkzoNobel, lippon, PPG and Ashtar.

However, the market has been changing, and foreign powder coating manufacturers have been adjusting their strategies for the Chinese market. As China's electronic application, automobile, real estate and construction markets are slowing down and saturated, foreign powder coating enterprises have begun to choose regions and fields for investment, such as the rise of the heavy duty and heavy coating market to attract the development of our country; the development potential of the western region is huge To attract AkzoNobel and other enterprises to Sichuan market.

So what about the powder coating market abroad? According to a recent research report released by grand view research, the global powder coating market will reach US $8.66 billion in 2015 and US $16.55 billion in 2024. At present, the main powder coating manufacturers in the world include PPG, AkzoNobel, Xuanwei, Ashtar, BASF, etc., which jointly occupy 35% of the global market. Other manufacturers include Westberg, lippon, Kansai, Jordan, etc.

AkzoNobel is the highest profile powder coating manufacturer. In this year, AkzoNobel completed the improvement of the company's joint venture in Egypt, AkzoNobel Powder Coatings Co., Ltd., from 60% to 100%, and the foundation construction of powder coating production base in Mumbai, India In 2016, AkzoNobel also doubled the production of the powder coating factory in tongnai, Vietnam, and planned to build a new performance coating office in Ho Chi Minh City. In China, AkzoNobel also made quite frequent moves in the field of powder coatings. In May 2016, AkzoNobel was investing more than 360 million to build a powder coating and decorative paint production base; in March 2015, AkzoNobel was building a powder coating and decorative paint production base The new 46000 tons powder coating project of Changzhou factory of Kesu Nobel functional coatings was announced

2、 Why is powder coating developing so fast?

The rapid development of powder coatings is caused by many factors, of course, the market demand is the first. Powder coatings are widely used, among which the aluminum profile field allows powder coatings to be applied to doors and windows, building facades, kitchens, bathrooms, electrical appliances, etc.; the construction industry in some countries has a good development trend, which promotes the growth of powder coating demand, such as China, the United States, Mexico, Qatar, UAE, India, Vietnam, Singapore and other countries; the industrial application field is another one of powder coatings The continuous development of three important markets, including construction machinery coating field, fitness equipment, electronic products, cosmetics packaging and other fields, has led to continuous demand for powder coatings.

Secondly, environmental pollution highlights people's awareness of danger, and the policy is inclined to green products, which makes environmental friendly powder coatings more and more popular at home and abroad. Pollution control in China is becoming more and more strict, and the production and application of raw materials and products containing volatile organic compounds, such as coatings, paints and solvents, are restricted. In contrast, environmentally friendly powder coatings are developing. From abroad, the continuous development of American automobile industry and VOC emission control of solvent based coatings also promote the development of powder coatings from one side.

Third, technological upgrading and increasing investment in scientific research and innovation have led to the continuous progress of high-performance powder coating technology, increased powder coating products, application expansion and equipment upgrading. Xuanwei company launched polyester powder coating for MDF in 2014; AkzoNobel company launched ultra-high reflectivity powder coating in 2015, so as to increase the production of commercial lighting equipment by 30%; Ashtar has also set up learning and development centers in Houston and other places... Major enterprises develop new products based on their own development, making the whole market bloom and virtuous cycle. With the development of technology, powder coating has advantages in cost control of production and application, which is also the reason why it is popular.

In addition, there are also some regional factors that cause the supply of powder coatings to be in short supply. For example, on November 2, in Huangshan, the raw material base of powder coatings in China, the Management Committee of Huizhou Economic Development Zone decided to limit or stop production of some enterprises in the park in order to meet the discharge standards of sewage, including Huangshan Shenjian new materials Co., Ltd., Huangshan Hengtai chemical and other powder coating raw materials suppliers Production and production stoppage increased the production cost of powder coatings, and the consequences were obvious: powder coating manufacturers such as AkzoNobel, Ashtar Huajia and Jordan announced price increases one after another, and there was a large demand for powder coatings in the short term. However, this kind of "price rising tide" can not play a decisive role in the market.

3、 What is the future of powder coatings?

Powder coating now seems to have a bright future. Will it maintain its advantages or be depressed in the future? The author believes that as long as there is no malicious competition resulting in overcapacity and other reasons, powder coatings can maintain the momentum of development in three to five years, the sales scale will expand, and the product capacity standards will also be improved. It is pointed out that powder coatings can replace art coatings as a new generation of "Internet red". However, it is obvious that the improvement of quantity is far from enough. We expect the future powder coatings products to pay more attention to quality, innovation, service, environmental protection and green development mentioned in the 13th five year plan. This is a vision that needs all powder coating enterprises to reach together, and we hope to realize it as soon as possible.

Author: dede58.com